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CORPORATE SOCIAL RESPONSIBILITY
BUILDING OPPORTUNITIES FOR BHUTANESE CHILDREN THROUGH KIDS' ATHLETICS
DRU TOURS supports grassroots Kids’ Athletics in Bhutan through partnerships, athletics kits, and support for school-led events.
Why Athletics? Why Now?
Kids’ Athletics helps children build confidence, discipline, teamwork, and healthy habits through movement and participation. Its fun and inclusive approach makes it a powerful way to support the next generation of Bhutanese youth. Source Source
“As a national athlete with 10 years in sports, I’ve seen firsthand how one opportunity—one pair of shoes, one coach, one word of encouragement—can transform a life. I know the struggles of limited resources, inadequate facilities, and fighting for recognition.”
That’s why DRU TOUR is committed to building Bhutan’s next generation of champions. Through our “Champions of the Kingdom” program, every tour booking directly supports young athletes, rural schools, and our national Athletics Federation.
— Tashi Dhendup, Founder & Former National Athlete
Our Three-Pillar Approach
This initiative comes from lived experience in athletics — understanding how early exposure to sport can shape confidence, discipline, and growth in young people.
Partnerships
Working with schools, communities, and stakeholders to promote Kids' Athletics in Bhutan.
- Annual grant for capacity building
- Support national training camps
- Fund coach certification programs
- Co-organize athletics championships
Vision: Strengthen Bhutan's athletics ecosystem
Athletics Kits
Helping schools and programs access the tools needed to introduce Kids' Athletics activities.
- Equip 10 schools with athletics infrastructure
- Train teachers as certified coaches
- Provide gear, shoes, and training materials
- Organize inter-school competitions
Target Impact: 100+ young athletes trained annually
Kids' Athletics Events
Supporting school-led and partner-led Kids' Athletics events through sponsorship and collaboration.
- Support 10+ events annually
- Engage 500+ children across all regions
- Provide kits, coaching & logistics
- Create pathway to district/state competitions
Target Impact: Opportunity to 500+ young athletes
KIDS ATHLETICS BHUTAN
Giving every child the chance to run, jump, and discover their potential
Active
Kids Athletics Competitions
Fun, Inclusive Events for All Children
What We Do: Organize fun, age-appropriate athletics meets where every child gets to participate — not just the fastest runners. Events include 50m dash, relay races, standing long jump, bean bag toss, and team games. Every participant receives a medal and certificate.
Expanding
Schools Equipment Program
Shoes, Uniforms & Training Gear for Kids
What We Provide: Every child gets a pair of proper running shoes (fitted correctly!), a sports uniform (t-shirt, shorts), and access to basic equipment (balls, cones, hurdles). We prioritize rural schools where families cannot afford these items.
Partnership
Federation Youth Development
Supporting National Kids Athletics Programs
Our Partnership: We work hand-in-hand with the Bhutan Athletics Federation to co-organize regional and national kids athletics events, train PE teachers as coaches, and create a talent identification pathway from primary school to junior national team.
KIDS ATHLETICS BHUTAN
Photo galleries from our events coming soon! We’re capturing the joy of kids discovering athletics across Bhutan.
KIDS ATHLETICS IMPACT TRACKER
Real-time impact of our grassroots athletics programs
Every booking contributes. You can also donate or partner with us to help grow Kids’ Athletics in Bhutan.
HOW YOUR JOURNEY HELPS BHUTANESE CHILDREN
Where Your Contribution Goes
100% Direct Impact: Every dollar goes directly to athletes and programs. DRU TOUR absorbs all administrative costs.
Quarterly Reports: Detailed impact reports with photos, competition results, and financial transparency published every 3 months.